Once, Nocando was undefeated. There was the illustrious career as a battle rapper. Garnering a reputation as one of the most vicious emcees in the world.The Los Angeles native is a fixture on the whispered, unofficial shortlists of the greatest freestylers to ever live. Basically, the disciple of Leimert Parks storied Project Blowed spent most of the 2000s victorious. But as he has come into his own as an artist, Nocando has drawn even greater strength from his losses. When the financial crisis hit in August of 2008, McCall was laid off of his full-time job. In 2010, he made his solo debut with Jimmy the Lock; shortly thereafter, he founded Hellfyre Club, a rap label that doubles as a group home for the dispossessed. He recruited a handful of fellow Blowed alumnus - chief among them Busdriver and Open Mike Eagle - and exciting young artists, like milo and Anderson Paak. Under McCalls direction, Hellfyre would become the premier outfit for forward - thinking hip - hop in L.A. and beyond. His 2014 sophomore album, Jimmy the Burnout, is the natural culmination, a kinetic, affected effort wherein Nocando grapples with fatherhood and life as a blue - collar rap star. What can be said for certain about Nocando is that his attitude has shifted since his days as the unassailable battler: "I spent enough time trying to tear people down," he says. "Now Im trying to build them back up." Nocandos 3rd Full length project is scheduled to released this year.